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  • Writer's pictureBar Pereg

"Cracking the Code on Relief"

Updated: Sep 22, 2023


When a disaster strikes, global attention shifts to the affected area. International news agencies send reporters, the UN deploys staff, and donations pour in. However, in today's fast-paced news cycle, it is difficult to grasp the world's attention for more than a few days, and at most, for two weeks. According to disaster management experts, once this brief period passes, the real challenge begins. As global media coverage shifts from one tragic event to the next, those impacted by disaster, often already living in vulnerable conditions, must attempt to rebuild their lives with little to no external support.




On March 21st, PollyLabs partnered with several other social-impact focused organizations to address the need for business, innovation, and technology in humanitarian aid and disaster relief. The gathering brought together tech entrepreneurs, impact experts, and business leaders to discuss how technologies can help address pressing issues.


The event showcased our two portfolio companies, AseelApp and re+connect, which are changing the landscape of disaster relief. AseelApp, founded by Nasrat Khalid, is developing a platform to create "the Etsy of growing economies" while reducing the cost of humanitarian distribution by three times. Meanwhile, re+Connect, co-founded by Jasmine Yiyuan Qin and Azury Lin, is focused on improving data collection and coordination of relief efforts to reduce loss, harm, and economic damage caused by disasters.



The event also featured a fireside chat between PollyLabs founder, Bar Pereg, and TAI Consulting founder, Alina Shkolnikov.

We would like to express our gratitude to our partners, including Margalit Startup City, TAI Consulting, and Charles and Lynn Schusterman Family Philanthropies, for making this event a success and for the ongoing partnership and support. It truly takes a village.





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